Research Paper – The Future of Business Analytics for SMEs in MENA Region

Business Analytics (BA) has become an important source of competitive advantage for small-and medium-sized enterprises (SMEs) in the modern era of electronic commerce and commercial globalization. The application of BA is particularly widespread in the developed countries. However, in the developing world, such as the Middle East and North Africa (MENA) region, the uptake of BA is less impressive due to many factors including lack of finances. This study sought to establish the status of BA adoption among SMEs in the MENA region, the factors influencing their adoption, the role of business size in adoption decision, and the future of BA for SMEs in the MENA region. The study established that the size of a business plays a major role in BA adoption decisions due to size-related factors, such as ability to access finances and management structure. The study also established that while most of medium-sized enterprises in the MENA region have adopted BA tools, most of small-sized enterprises are yet to do so. Consequently, the future of BA for SMEs in this region is dependent on whether SMEs, particularly small-sized enterprises can obtain better access to credit. Government policies to enhance this access as well as to enhance awareness among the SMEs about the importance of BA will also play an essential role in determining the future of BA among SMEs in this region.
Keywords: Business Analytics, Data Analysis, SMEs, MENA

Research Paper – The Impact of Key Performance Indicators (KPIs) on Talent Development


This Paper is one of the most important papers which focus on Key Performance Indicators in relation with talent development which start to be the main focus of all companies and countries and most researchers start working on the same subject to give more insights on it. This paper aim to explore the importance of Key Performance Indicators and its impact on Talent development and the advantages of using the performance management system especially in the large companies where there are difficulties in assessing employees’ performance. The importance of this research is the well develop and design comprehensive framework about the establishment, use and evolution of key performance indicators and how specialists can use the tools and implement process step by step with the highlighting of all challenges and limitations. The challenge is in the KPIs more than calculate the human capital ROI and Talent Development because it’s the hardest part where implementing such techniques can restructure all the organization from the bottom line. This level of extensiveness is the place the test exists much of the time, and where the profit of having a decent strategic plan is not completely figured it out. In short, it is a long between joined affix that needs to be concentrated on nearly part by part.

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